Bridge From Lab to Launch

Six Bridges Advisors come alongside founders and commercial leaders of pre- and early-commercial stage MedTech, digital health, and medical device organizations to accelerate the introduction of novel products and solutions into high-potential healthcare markets.

We help innovators, entrepreneurs, and intrapreneurs navigate the path to launch, adoption, and trajectory with purpose, precision, and staying power.

Our passion is delivering commercial success to novel solutions aimed at improving health outcomes and the care process. For our clients, we ignite and secure commercial success for their solution(s) by leveraging our expertise in the six areas of commercial competency required of MedTech innovations.

We welcome the opportunity to help transport novel, important healthcare interventions and solutions across the six bridges to commercial success.

1

DISCOVERY

Discovery

Discovery is the foundation for positioning, advocacy, and adoption. We ensure you go to market informed, focused, and prepared.

2

VALUE

Value

Value can be found and isolated across clinical, economic, and operational priorities. We help you find the value levers that ignite advocacy and accelerate adoption.

3

LAUNCH

Launch

A successful launch ignites curiosity, motivates stakeholders, and leverages thought leadership. We help you win the launch and secure your legacy.

4

ACCESS

Access

Access is critical to revenue trajectory and operational flexibility. We open doors to payers, providers, and patients.

5

CHANNEL

Channel

Channel partners come in many forms: direct representation, sales agents, distributors, and enterprise partners. We build, equip, and lead your channel partners.

6

EXECUTION

Execution

Executing your commercial strategy with focus and precision creates incremental opportunity in the post-launch phase. We help you create and sustain momentum.

Why did we choose the covered bridge to represent our brand?

Select Case Studies

Commercial Plan Development & Execution

Reimbursement Positioning, Negotiations, and Team Development

Looking for more examples where we helped clients win the launch…penetrate a market…or achieve KPI targets?

Here's a little preview of what others are saying about us.

“While their strategic mind set, creativity and out-of-the-box thinking is very impressive, it is their ability to put ideas into action that is most impressive to me.”

“Barry’s knowledge of customer relationship management was superior to all others I interviewed. After hiring him, our CRM project ran smoothly and robustly, with outstanding analytics and depth of options.”

“We found the Six Bridges advisors to be masters in the art of story-telling. Six Bridges Advisors is uniquely qualified to assess and develop the positioning strategy for a product, the target audience profiles, and the messaging required to separate from the noise in the market.”

“Barry and the team at Six Bridges have a keen ability to quickly navigate through complex business situations and get to the 2-3 critical business issues that need to be addressed to grow the business.”

“Barry’s diverse background gained from his time in the pharmaceutical, healthcare delivery, and medical device industries allows him to see the big picture and position companies and products both creatively and strategically. His ability to see solutions rather than problems sets him apart from others as a natural organizer and a leader in the healthcare industry.”

“The magic inside Six Bridges is the ability find the most simple and productive path to the opportunities in front of our business. Six Bridges Advisors deliver simple paths to performance that can be executed across the marketing, sales, sales operations, and product development functions of the business.”

“Rather than providing a mobile plan for the business, the Six Bridges advisors took the opposite approach. They first invested in understanding our consumer journey (current versus desired) and the operational elements required to support the journey to best integrate and align the consumer’s journey with our the priorities for each phase of the consumer’s engagement with our brand.”