Six Bridges to Commercial Success

Discovery is the foundation for positioning, advocacy, and adoption. We ensure you go to market informed, focused, and prepared with your payer, prescriber, patient stakeholders. 

Our engineering expertise steers your leadership team throught the six bridges to product development, ensuring leadership team is well positioned from intellectual property development, to product design, to prototype development, to sourcing, and to manufacturing.

Value can be found and isolated across clinical, economic, and operational priorities. We help you define the value levers that distinguish your product or solution to ignite advocacy, accelerate adoption, and sustain loyalty. 

Market Access and effective reimbursement operations ensures the health of the organization and motivates the sales team. Our team develops and deploys the strategies and tactics to ensure your brand has favorable market access and a distinct competency in remibursement operations (in-sourced or outsourced). 

 A successful launch motivates stakeholders to  transform care protocols, amend protocols, and/or adopt the systems to advance patient care and medical practice. We develop the launch plans that equip your team and your brand to to win the launch.

In the post launch phase, we help your brand secure thought leadership, influence care protocols, activate prescriber accounts, and sustain loyalty with payers, prescribers, and patients. 

Barry’s knowledge of customer relationship management was superior to all others I interviewed. After hiring him, our CRM project ran smoothly and robustly, with outstanding analytics and depth of options.

  “We found the Six Bridges advisors to be masters in the art of story-telling. Six Bridges Advisors is uniquely qualified to assess and develop the positioning strategy for a product, the target audience profiles, and the messaging required to separate from the noise in the market.” 

  “Barry and the team at Six Bridges have a keen ability to quickly navigate through complex business situations and get to the 2-3 critical business issues that need to be addressed to grow the business.” 

  “Barry’s diverse background gained from his time in the pharmaceutical, healthcare delivery, and medical device industries allows him to see the big picture and position companies and products both creatively and strategically. His ability to see solutions rather than problems sets him apart from others as a natural organizer and a leader in the healthcare industry.” 

  “The magic inside Six Bridges is the ability find the most simple and productive path to the opportunities in front of our business. Six Bridges Advisors deliver simple paths to performance that can be executed across the marketing, sales, sales operations, and product development functions of the business.” 

  “Rather than providing a mobile plan for the business, the Six Bridges advisors took the opposite approach. They first invested in understanding our consumer journey (current versus desired) and the operational elements required to support the journey to best integrate and align the consumer’s journey with our the priorities for each phase of the consumer’s engagement with our brand.”