This mobile technology provider sought to expand their offering into the pharmaceutical vertical.
They reached out for assistance from the team at Six Bridges Advisors to develop and successfully initiate the following initiatives & goals:
- Create a targeted vertical strategy within the pharmaceutical industry (manufacturers vs. specialty pharmaceuticals vs. wholesalers vs. PBMs).
- Define and develop their value proposition, including pricing strategy, unique organizational competencies, and the operational commitment for each vertical.
- Create a business development plan to include participation by the Hix Group with the client’s dedicated sales team.